BEHIND THE IRRESISTIBLE FORCE OF NYC IT-GIRLS, AND HOW TO MAKE THE ROW-IFIED STYLE LOOK EXCITING

Lara: If you’re anything like me—a die-hard fan of The Row—you appreciate the undeniable allure of the brand’s effortlessly chic designs. From their perfect jeans (I tried on the Eglitta at their NYC flagship, and now I’m hooked) to the oversized sweaters (the Ophelia is at the top of my wishlist, though I’m eyeing this COS alternative), it’s all about pieces that feel intentional, as if they were created just for you. It’s effortlessness at its finest.

But lately, I’ve noticed something. As much as I adore The Row’s aesthetic, the 'quiet luxury' wave that’s swept the fashion world is starting to feel a little too… quiet. Don’t get me wrong, I love a tailored trouser and a cashmere wrap, but it’s morphing into an endless sea of sameness. I’m ready to break free and take style notes from these NYC It-girls—and their standout pieces. 

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